Complete Guide on SaaS Development Lifecycle (for 2024)

June 21, 2023

As businesses continue to embrace the power of cloud-based solutions, building SaaS applications has become more appealing than ever.

But the complex SaaS development lifecycle makes creating a successful SaaS product quite challenging.

From ideation all the way to development and maintenance, each stage of the SaaS development lifecycle comes with its own distinct requirements and properties.

For instance, the ideation stage requires identifying a unique value proposition is an integral part of the ideation stage. But this can get complicated if you don’t have the right skills to conduct market research and identify user needs.

This is why knowing about the SaaS development lifecycle can come to your rescue.

When you understand the SaaS development lifecycle, you can prepare beforehand and ensure you possess all the necessary resources to build a successful product.

Let’s get started!

What Is a SaaS Product?

A Software-as-a-Service (SaaS) product is a type of software application that is delivered and accessed over the Internet. This allows users to access SaaS products without installing a dedicated application.

The SaaS industry has experienced significant growth in recent years due to the growing demand for cloud solutions. In fact, Gartner forecasts the worldwide public cloud-end user spending to reach nearly $600 billion in 2023.

The growing demand for SaaS products comes due to their immense benefits for developers and users alike.

For instance, developers typically build and install traditional software locally. This requires substantial upfront costs for hardware and licenses. In contrast, SaaS products offer a more streamlined and cost-effective approach, with easier accessibility and faster deployment.

SaaS Solution Types

SaaS solutions can be classified into three types based on their scope:

  • Vertical: Vertical SaaS solutions cater to a particular industry's needs. They often offer unique features and domain-specific integrations. An Electronic Health Record (EHR) solution for healthcare providers is an example of a vertical SaaS product.
  • Horizontal: Horizontal SaaS products are built for a broader range of industries. They offer general features that can be useful to businesses across different sectors. Customer Relationship Management (CRM) software is an example of a horizontal SaaS solution, as it caters to businesses from different industries directly dealing with customers.
  • Hybrid: The hybrid type combines the elements of vertical and horizontal SaaS solutions. It offers general features with an option to customize. Hybrid solutions allow extending SaaS products to offer vertical-specific features through modules or integrations. For instance, developers can add an Application Programming Interface (API) that enables automated lead generation from different real estate websites to a SaaS CRM. This way, CRM, which is a horizontal SaaS product used across different industries, will get capabilities specific to the real estate sector.

3 Stages in SaaS Development Lifecycle

The SaaS development lifecycle typically consists of several stages that help ensure a a successful SaaS product development, deployment, and maintenance.

Here are the three stages of the SaaS development lifecycle.

#1. Planning Stage

The first stage involves planning every minute detail of the project.

This stage consists of the following four steps:

#1. Envisioning the Product

Envisioning the SaaS product involves defining its concept, main features, and overall vision. Here, you should also identify the target problem you want to solve with your solution and come up with the features that will solve the identified problems.

For example, suppose you are planning to develop a SaaS mobile app for remote project management. Understanding your target audience’s pain points when it comes to project management software can help you come up with innovative solutions.

For instance, you will realize that the main problem you need to solve is to enable seamless communication and collaboration for efficient project management in a distributed work environment, regardless of the team’s size or location.

Once you realize that, you will know that features like task management, a collaboration platform, project and time tracking, etc., will be essential in developing your SaaS product.

#2. Conducting Market Research

Doing market research is one of the most important steps in the planning stage, which means you should not overlook it. Market research can help you with the following:

  • Understanding your target market
  • Assessing demand and viability
  • Identifying the competition
  • Refining your business strategy
  • Minimizing possible risks

You can, for example, conduct customer and competitor interviews or surveys during this stage. They can give you valuable insights into how customers use products similar to yours and their motivation behind using them. At the same time, you can better understand your target audience’s pain points and identify whether existing solutions in the niche are addressing them or not.

You can use this information when designing new features for your app or service to come up with a product that’s better than anything that’s already on the market.

#3. Evaluating the Product Idea

The next step in the SaaS development lifecycle is to evaluate your product idea. This is where you assess how well your product idea fits the market and whether it has growth potential.

The data you gather through market research can help you here. For instance, you can find pinpoint your target customers’ most critical pain points and see how your SaaS product can solve them.

Moreover, market trends and overall demand can help evaluate if your solution can generate revenue.

The key metrics for evaluating a SaaS startup idea include:

  • Number of potential users
  • Level of interest from those users
  • Quality of engagement within those interested parties
  • Customer acquisition cost
  • Monthly recurring value
  • Churn rate, etc.

#4. Defining Requirements

The last step in the planning stage of the SaaS development life cycle is defining your requirements. You should consider even the smallest and simplest needs here.

You should, for instance, define how many people you will need to complete the project on time. Likewise, you should also decide on a budget, how much time the product development will require, what security compliances you must follow, etc.

#2. Selection Stage

The next in the SaaS development lifecycle is the selection stage. This is where you make some critical decisions about your product.

Here are the four most common decisions you will have to make in the selection stage:

#1. Selecting the Cloud Provider

The cloud provider you select will essentially host your SaaS solution.

This decision will impact your application's performance, scalability, security, and cost-effectiveness. Hence, you must do a lot of research to find a provider that can address your requirements.

Some of the factors you can consider when selecting a cloud provider are:

  • Reliability and performance
  • Scalability
  • Security
  • Cost
  • Service offerings
  • Integration and interoperability
  • Community and ecosystem

There are many popular and reliable cloud providers to choose from. The top three public cloud service providers are Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP).

#2. Selecting Development Methodology

Development methodology refers to the approach used to develop and deliver software applications. There are many methodologies you can use for your SaaS development lifecycle and each of them has its own benefits and drawbacks.

You must evaluate them carefully based on your specific business requirements before selecting one for your project.

Here are some of the most popular SaaS development methodologies.

  • Agile: Agile is one of the most reliable and flexible methodologies. It emphasizes iterative development, close collaboration with stakeholders, and the ability to adapt to changing requirements, which is vital in today's changing SaaS landscape.
  • Rapid Application Development (RAD): RAD is a methodology that focuses on delivering software applications quickly through iterative prototyping and feedback loops.
  • Lean Development: Lean development is rooted in lean manufacturing principles and aims to eliminate waste and maximize value. It focuses on delivering customer value by minimizing non-essential activities and streamlining the development process.
  • Waterfall: While less common nowadays, the Waterfall methodology follows a linear sequential approach. It is a rigid model that does not allow much flexibility. Hence, it is best for SaaS development with well-defined and stable requirements.
  • Spiral Model: The Spiral model is a risk-driven methodology that combines waterfall and iterative development elements. It involves a series of iterative cycles, each consisting of four key activities: planning, risk analysis, engineering, and evaluation.

#3. Choosing a Technology Stack

The technology stack is the architecture of your SaaS solution. It involves selecting the SaaS development framework, front-end technologies, backend technologies, database models, libraries, etc.

Put simply, you will choose the programming environment your developers will work in.

To do so, you must identify your requirements and then assess the programming languages to determine which will best suit your project.

For instance, some programming languages can make developing certain features easier. Consider Python; it has a vast ecosystem of third-party packages, making it convenient for tasks like data analysis and machine learning. Hence, if you have a SaaS idea in mind that requires some Artificial Intelligence (AI) features, Python should be your choice.

#4. Selecting Your Delivery Model and Pricing

The next step is to select your delivery model and its pricing.

The delivery model will determine how your users will access the SaaS application. It includes three options, which are single-tenant, multi-tenant, and hybrid.

The single-tenant delivery model gives individual users a separate instance of your application. In the multi-tenant model, multiple users share the same instance of your product. The hybrid model combines the elements of single and multi-tenant models for better flexibility.

As for the pricing models, there are many options you can choose from. Here are some of the popular ones:

  • Freemium: It offers a free basic version of the SaaS product, enticing users to upgrade to a paid plan for advanced features.
  • Subscription-Based: Customers pay a recurring subscription fee based on usage tiers, feature sets, or the number of users.
  • Usage-Based: Customers pay based on actual usages, like the number of transactions, API calls, or data storage.

#3. Development Stage

Next up in the SaaS development lifecycle is the development stage. As the name implies, this is where you start building your SaaS product, starting with:

#1. Putting Together the Development Team

The development team is at the core of how successful your SaaS product will be.

An ideal team will comprise a product manager, custom software developers, app designers, application architects, backend developers, quality assurance engineers, etc.

There are three options when selecting a development team. You can use your in-house team, hire freelancers, or find a software development company.

Regardless of your approach, make sure you hire people with suitable skills and experience in your team.

#2. Designing User Interface

Your SaaS product must have an intuitive, user-friendly, and visually appealing interface that enables users efficiently navigate and interact with the software.

A bad user interface (UI) can lead to poor app performance. This is because when users feel the interface is too complicated or crowded, they typically lose interest, leading to low engagement.

When designing UI, start by designing a web flow. This will help you define the steps to navigate through your SaaS application. You can also determine user personas and create a design accordingly.

For instance, if you are building a health tracker application, the target audience will be fitness enthusiasts who want the UI to be very simple and to read their vitals and other fitness information quickly.

#3. Building an MVP

Minimum Viable Product (MVP) is a concept from the lean development methodology. It refers to a version of a product or service that only has the minimum set of features required to see how early adapters respond to your idea.

Building a SaaS MVP is an excellent way to validate your idea, gather user feedback, and iterate on your product before investing significant resources.

You can use all the information from the steps outlined above to build your MVP. Say, for example, that you’ve already done market research, decided on a technology stack, gathered resources, built a team, and defined the cost of your MVP.

Put all this information together and create a product roadmap for your MVP.

Once you have a roadmap, start assigning tasks to the relevant teams and build your MVP.

#4. Launching the MVP

The next step in the SaaS development lifecycle is launching your MVP.

Start by marketing your SaaS solution to your targeted audience before launching it. The idea here should be to create hype. You can use host events to make announcements, post social media content, or send pre-launch emails.

#5. Implementing Feedback

Once you launch your MVP, start collecting feedback from early users. The feedback will give you insights into where your MVP is falling short and what changes you can make before launching your final product.

You can use surveys or questionnaires to collect feedback. Additionally, you can conduct interviews or analyze metrics like how many people are using your SaaS solution, at what screen of the app is the most engagement, etc.

When you have the feedback, you can add new features based on user suggestions. You can also use it to promote your application by showcasing how you heard consumers' feedback and implemented it in your product.

#6. Managing, Monitoring, and Optimizing

Managing, monitoring, and optimizing is the last step of the SaaS development lifecycle. It is crucial to manage and monitor its performance effectively to ensure its continued success. Here are some key steps to consider for managing and monitoring your SaaS product:

  • Establish key performance indicators
  • Implement monitoring tools
  • Conduct performance testing regularly
  • Improve security continuously
  • Monitor user feedback

6 Benefits of SaaS Product Development

SaaS product development offers a plethora of benefits for developers and SaaS entrepreneurs, including the following:

  1. Reduced Time-to-Market: SaaS development frameworks and cloud infrastructure enable developers to build SaaS products and deploy them faster. By leveraging pre-built components and services, developers can focus on building the unique features and functionalities of their SaaS product, reducing the time required to bring it to market.
  2. Scalability and Flexibility: Developers can take advantage of the cloud infrastructure's elastic capabilities to handle increasing user demand without worrying about infrastructure provisioning or capacity constraints.
  3. Cost-Effective: The cost of SaaS product development is slightly lower than building traditional software. SaaS eliminates the need for upfront hardware and software purchases and ongoing maintenance costs, which makes it cost-effective.
  4. Continuous Updates and Improvements: With SaaS, developers have more control over product updates and can push new features and enhancements seamlessly to users. This allows for faster innovation cycles, ensuring that the product remains competitive and aligned with evolving customer needs.
  5. Improved Analytics and Insights: SaaS products can collect extensive usage data, enabling developers and SaaS entrepreneurs to gain valuable insights into customer behavior and product performance. These insights can be used to optimize the product, identify opportunities for upselling or cross-selling, and make data-driven business decisions. Analytics also help developers identify and fix any issues promptly.
  6. Integration and Compatibility with New Technologies: SaaS products often provide application programming interfaces (APIs) or pre-built connectors that enable seamless integration with third-party applications. This allows developers and entrepreneurs to leverage the functionalities of other popular tools, platforms, or services to enhance their own products.

4 Challenges that Come With SaaS Development (and How to Overcome Them)

While developing SaaS applications offers many benefits, you will face some challenges when developing them. Here are some common challenges faced during SaaS development and strategies to overcome them:

  1. Building the Right Team: A reliable team is the key to building a quality SaaS product. However, finding the right talent can be challenging. Hence, you must define your required skills precisely. This will help conduct thorough interviews and hire top talents.
  2. Securing the Data: Data security is crucial for any SaaS application, and that involves collecting user data. Poor data security can lead to breaches, impacting your brand's reputation and causing legal consequences. Hiring a professional cybersecurity firm to handle the security part is best.
  3. Integrating Third-Party Payments: Many SaaS products require integrating third-party payment systems. Building or integrating a payment system can be very complicated to develop. Planning, integrating, and testing third-party payment systems can take several months.
  4. Deploying Without Downtime: Deploying updates or new features without downtime requires careful planning and implementation. You can use the Blue-Green deployments method to overcome this problem. Set up a parallel environment (green) alongside the existing one (blue) and deploy the new version. Once the new environment is verified and functional, switch traffic seamlessly from the blue to the green one.


The journey of SaaS product development in 2023 requires careful navigation through a well-defined lifecycle. Following the steps outlined in this comprehensive guide can lay a solid foundation for success in the competitive SaaS market.

At MakeITSimple, our dedicated developers understand the SaaS development lifecycle extremely well. They can help you overcome challenges in building SaaS software for your custom needs.

Contact us today for a free consultation, and let's discuss how we can help you navigate the exciting journey of successfully bringing your SaaS product to market.

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